I spend more time than ever in the virtual world these days, mostly in Littlefield Grid. But today I took some time in good old Second Life, to observe the 10th anniversary of the official launch on June 23, 2003. After all, Second Life is where I was born.
It is easy to be critical of Second Life. Those of us who inhabit the OpenSimulator world, especially, often are. But I have to admit that I was moved by my experience today. Let me explain why.
When speaking of Second Life, it is important to draw a distinction between Linden Lab—the commercial entity that created the Second Life software—and the residents, the community of people who created essentially everything that is IN Second Life.
I am no fan of Linden Lab. In my opinion, Second Life is one of the most spectacularly mismanaged businesses in the history of business. Their chronically poor judgment has alienated countless thousands of contributors to the virtual world, and kept the company on the edge of disaster for years.
But somehow, after ten years, the place is still standing, at least for now. Despite inept management, over a million people still log in to Second Life at least once a month. Why? Those one million people are not visiting Second Life because of technology. What keeps them coming back? They come because of people: the residents, the community, the world that has been created, not by Linden Lab, but by people like you and me.
Linden Lab is not Second Life. We are.
Second Life’s 10th Birthday was, for me, a celebration of the mind-bending creativity of the residents of the virtual world (every virtual world, not only Second Life). Seeing it showcased all in one place made it clear just how deep the talent pool is. I was awed by resident creativity expressed in immersive 3-D art… streaming media, machinima, radio and television stations… vehicles, from cars to sailboats to rocket ships… relationships: communities, friendships, romance and sex… battle weapons from swords to tanks… animations for every conceivable activity… a massive virtual fashion industry fueling $32 billion USD in virtual goods transactions… deep and complex roleplay communities… education, and charitable fundraising… scripts that enable intriguing things to happen… exquisite textures and building materials… cities and landscapes in astonishing variety… every conceivable environment from castles to post-apocalyptic ruins, bayou shacks to gleaming palaces, and everything in between… and ideas, omg, incredibly creative and innovative ideas.
These are the components of the virtual world, and they were not created by Linden Lab. They were created by us—the users, the residents, the virtual world community. This is what inspired me today. Not Linden Lab, but imagination and the human spirit.
On the occasion of the 10th anniversary of the official launch of Second Life, I celebrate the creativity of 30 million human beings who have lived in this and every other virtual world. I toast their thought, their craft, their innovation, their art and their science. I praise the generosity of spirit that inspires me every day, when people pull amazingly wonderful and original ideas out of their minds, and share them with the rest of us in Second Life, in Littlefield, and in every virtual world.
Let us raise a glass to creativity! Hear, hear!